Swedish Importer sold to Storskogen

Storskogen has acquired a 95 percent stake in Vikingsun AB, a company that distributes and marketshigh quality kitchenware - i.e. CHROMAs type 301, for home and for professionals. The company reported a turnover of SEK 59m and an EBITA of SEK 10m for 2020, with a strong underlying growth during 2021. Vikingsun was founded in 1994 by Johan Almling and focuses on Japanese knives and other top-quality kitchenware both for the home and professional kitchens. Some of Sweden’s biggest retailers and e-tailers for kitchenware are found among the company’s customers. The product offering primarily consist of Japanese knives and lightweight cast iron pans and pots, but also consists of mandolines, ceramic knives, tea pots, cutting boards and more. The products are marketed under the own brand Satake as well as other well-known external brands such as Chroma Cnife, Continenta Senzo, Mcusta Zanmai and many other. “With Storskogen we will get stronger muscles and all of our personnel who have helped build Vikingsun to become the successful company it is today will remain in the business. For me personally it is a success to let Storskogen take over.” says Johan Almling, co-founder of Vikingsun. Vikingsun is today headed by its CEO and co-owner Gabriel Gustafsson. “Our vision is for Vikingsun to be the most innovative and inspiring lifestyle company for professionals and kitchens at home. With Storskogen we will continue our constant work to develop and market products that inspires the social experience around cooking which we strongly believe is a pillar in peoples joy and health. Our engaged personnel possess a lot of knowledge and creativity that will contribute to making Satake the market’s strongest and most complete brand within premium kitchenware,” says Gabriel Gustafsson, CEO and co-owner of Vikingsun. The company will be part of Storskogen's business vertical Brands, in the business area Trade, for which Christer Hansson is responsible. Founder Gunilla and Johan Almling are now living mainly in Lagos, Portugal.

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